Tuesday, October 21, 2008

A Realtor's Mark in the Market!

Constructive criticism has made me aware of making a blog short and sweet, rather than long and over informative. Home buyers and sellers want agents in a downturn market to be street smart and professional. They want the go-getter mentality and the advertising budget to go with it (Sellers I am speaking of here). Many agents because of loss of income from sells volume immediately cut their marketing budget. WRONG ANSWER! Not only does this affect the agent's ability to gain vital market share in a down market, but also short changes the client whose greatest investment is in the agent's hand. A proactive agent will see this as a challenge to make sure sellers are getting what they are paying for, ADVERTISEMENT!

TV,newspaper,internet, etc., are the big avenues agents should take full advantage of to sell homes in any market, no matter what the economy. On the same token, for an advertisement to work, a seller must be motivated to sell. Without motivation, hearing the words "price point" will go in one ear and out the other. So be receptive to a real estate professional (make sure they are one because everybody and their mother assume they know the value of homes in their community) and look over the comparables. Numbers don't lie! If you need a better explanation and/or thinking of selling, shoot me an email and I would be happy to address any questions or concerns you may have.

Till next time...real estate does make sense...just ask Spence!

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