Sunday, December 21, 2008

Selling a home in this market!

No matter how bad the market "seems" to be, I must make sure I provide the same services to my clients as I did when the market was booming. I must advertise, and not just by putting a sign out front with my name on it. I have advertising avenues that sellers need to have to make sure the buying public is aware of their home. For instance, I recently invested in our local channel 6 cable channel in an effort to give more exposure to my client's home, as well as myself.
Not stopping there, I have a great website www.DaveSpence.net that has more info on the homes and the community then a buyer would need. I have contracted out to a website optimizer to make sure my website will soon show up at the top of all search engines. The web is the number one priority because most buyers look at the web long before they contact a realtor, so my job is to push my client's home to as many websites as possible in hopes of procurring that buyer.
The local publications and newspaper are great, but what really sales a home is the price above all else. I make sure I am fully educated on the market values of my area real estate market. The seller has to be willing to listen because the news is not good and sometimes drastically lower than the seller's expectations. My sellers must be motivated or there is no sense in me investing my dollars advertising for them.
This is how you sell in a down market!

Sunday, December 7, 2008

Realtors have a great job!

I was asked (told) today the real estate market is awful, right? Wrong sir. The market is fantastic for the few (agents) and uncertain for the weak. I make my living by promoting a service to sale real estate and to consult my clients on the pros and cons of the greatest investment in a person's lifetime. Feel free to jab at the fact that many Realtors seem to have it easy because of preconceived notions that we are lazy and our commission checks are excessive. Actually...actually, the surviving agents of this current market are only spending longer hours in their cars and on the phone, and spending more of their commission on advertising than ever before. Yes, we are self employed and the market VALUES are in decline, but not the service or workload of my office or those who are striving to give great service at a time where houses are taking longer to sell, and convincing sellers their value of their home is 30% less than before is hard, but I am selling homes. So you who asked "told" the question,"the market is really rough", I say to you sir, my job is awesome because what I am making of it. But many will not agree and I say to those agents...you need to seek out another job because I am only going to spend more money to reach those sellers serious about selling their home and understanding I am going to spend more money to advertise the seller's home to more prospective buyers than ever before...Lets call it...a SPENCE REVOLUTION!